The European Union imposed on US technology giant Google record fine of 2.42 billion euro, according to press statement from the European Commission. The Mountain View, California company has abused its market power, according to the authorities in Brussels.

It is particularly for services related to Internet search. WSJ yesterday reported a possible fine of 1 billion euros. The penalty will be imposed on Alphabet subsidiary Google.

Google has abused its dominant position on the general Internet search with another Google product – original service called Froogle, which was renamed in 2008 in Google Product Search, and in 2013 – in Google Shopping, which it has created undue advantage of market demand for services for comparing prices.

The main claims of the Commission are on the allegation that Google manipulates search by individual goods and services in this way that business partners and customers of Google to come out of the top positions in search results. It also noted that Google helps increase traffic information in online resources to partners or customers of the companies, raising the reference to them in search results.

Moreover antitrust regulator insists corporation to alter the conditions for doing business.

EC the investigation against Google for seven years.

In July last year EK confirmed its conclusion that the technology giant “has benefited from its dominant position by systematically has stimulated comparable services to their shopping go ahead in search results.” Google and parent Alphabet given 10 weeks to respond to the allegations.

Reuters reported in April that Google has tried to settle the dispute with the EU three times in the last six years, but the parties failed to reach a compromise.

Fines imposed by the Commission are oriented towards global revenue and subsidiary of Alphabet Inc in theory could reach 9 billion. Dollars.

Preliminary results of two other investigations also lead to fines. They concern the mobile operating system Android and advertising division AdSense.

EU competition commissioner Margrethe Vestager praised Google for bringing “many innovative products and services that have made a difference to our lives.” But added that the company also “abused its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors.”

“What Google has done is illegal under EU antitrust rules,” said Vestager. “It denied other companies the chance to compete on the merits and to innovate. And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation.”


Please enter your comment!
Please enter your name here