Apple’s Phil Schiller talks about the new HomePod speaker at WWDC.

Rather than taking on Amazon’s Echo and Google Home, however, analysts see HomePod less as a “smart assistant“, and more as a pure music player.

Also, according to Philip Schiller, Senior Vice President, Worldwide Marketing, Apple, the new speaker powered by Siri can rock nearly any room with distortion free music, while also, it can be a helpful assistant around your home.

Apple’s HomePod smart speaker has been delivered in competition with rivals Amazon & Google, using Siri voice assistant to work with Apple Music.

The dimensions of the Apple HomePod are 6.8 inches in height and 5.6 inches in width. The Amazon Echo and Google Home are under $200, but Apple folks argue that the higher price tag is worth it. It will also be more expensive than Sonos’s entry-level multiroom speaker, the Play:1, and the similarly priced SoundTouch 10 by Bose.

HomePod includes Siri voice integration and will function as a “home assistant”, according to Schiller.

The 7-inch device is the company’s answer to the likes of Amazon Alexa and Google Home. It has “spatial awareness” to detect where it’s located a room and adjust the sound accordingly.

HomePod users may initially be constrained by Siri’s lack of capabilities as compared to Alexa, which also boasts the ability to order millions of Amazon products as well as food from restaurants like Domino’s.

The HomePod is will release in December, 2017.

If Amazon’s head of devices is nervous about the new Apple HomePod, he’s not letting that show. It’s more than a speaker, though, as it can tell you the news and weather, or control connected home electronics like lighting or shades. Apple said that makes the Mac a great platform for development virtual-reality “experiences”. But if that’s a problem for you, the Echo or Home may be better smart speaker choices.

The HomePod speaker pricing starts at around $349. Adding a smart speaker into people’s homes creates a further touch point for consumers and a valuable gateway to Apple services.

The Apple A8’s prowess is coupled with Siri AI which transforms HomePod into a smart speaker system.

HomePod will be available for $349 (US) in white and space gray starting in December initially in Australia, the United Kingdom and the US.1 HomePod is compatible with iPhone 5s and later, running iOS 11.


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