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Instagram is not done copying Snapchat, and the photo-sharing app has now introduced “Face Filters” to its Stories feature. Nevertheless, Facebook owns Instagram, and both the apps have lately been ripping off Snapchat’s features, intensifying the on-going rivalry between the two companies. Weil used the example of the koala ears filter and how they twitch like a real bear’s ears naturally do.

Once you’re done shooting them, face filter pictures and videos can be sent directly to friends through Instagram Direct, or posted to your Story… sound familiar?

The new set of eight face filters available on Instagram were widely reported as the latest copycat blow at Snapchat. The company is also adding a new rewind feature to Boomerang and hashtags to stories along with the new Face Filters.

A new update is rolling out for Instagram today which adds a bunch of new features – including a few more borrowed from Snapchat. The face filters are different than the Snapchat, however, it works the same way. Other new features include geostickers, tagging other users, video rewind feature and eraser. To add a hashtag to a photo or video simply take the photo or video and then select the “Aa” tool. People watching your story will be able to tap the hashtag sticker or text to visit the hashtag page and explore related posts. The filters are powered by augmented reality so they overlay on your face in a realistic manner.

Instagram introduced its disappearing Stories, a format created by Snapchat, nine months ago. Then, using the eraser brush, they can show parts of the photo or video underneath.

There is also a new video option, also inspired by Snapchat. There’s also a new drawing tool called the eraser brush. Instagram now has 700 million users and is expanding at a rate of around 100 million every few months.

These new features should offer creative, inspiring new ways for Instagram storytellers to share their adventures.

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